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  • It's amazing what can be done with a small budget and short timeline. For <i> Things Bogans Like </i> Xou partnered with NineMSN and Vice magazine to create a mixed campaign including offline and online advertising and social media. <h1>Concept, copy writing, media buying, design, final art</h1>
  • The brief from Hachette Australia was 'something a little bit different' to support the release of this high profile biography. From a limited-edition silver and black screenprinted polycarbonate poster to backstage pass lanyards for counter staff and Keith Richards plectrums. Xou had a lot of fun delivering that something. <h1> Concept, design, print brokering</h1>
  • For Maeve Binchy's latest book Xou was briefed to devise a clever, targeted campaign to be rolled out across in-store displays and support an online and print advertising spend in <i> Who, Delicious, Super Foods </i> and on NineMSN. <br> Referencing an iconic wartime poster, our aim was to communicate a calm message within a visually saturated environment. <h1>Concept, copy writing, design, final art</h1>
  • There's nothing quite like trying to imitate the deliciousness of a salted caramel tart in a marketing strategy, and Xou is busy working with BlackStar Pastry to develop its online presence, product packaging and brand awareness.
  • The works of Terence Bumbly are not only amusing and insightful, but also give Xou the chance to experiment with new content formats, online advertising, social media, self promotion and publishing in the 21st century. <br> <i> The Museum of Unnatural History </i> is huge on <a href='http://www.facebook.com/pages/The-Museum-of-Unnatural-History/9265347643'>Facebook</a> and an example of good content marketing, and developing an international <a href='http://www.bumblyverse.com/'>online presence</a>. <h1>Self publishing, social marketing, content marketing</h1>
  • We understand that social media has to work for both the audience and the client. Out on the frontier of social marketing, Xou has helped science fiction and fantasy imprint Orbit establish a strong localised community through fun competitions, ongoing support and the creation of Orbit Quest. <a href='www.xou.typepad.com/xoublog/2011/01/the-orbit-quest-challenge.html'>Click here</a> to read more about the Orbit Quest promotion. <h1>Brand management, social marketing, FBML, competitions</h1>
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